Part Two
Definition and
description of the
market situation
Identifying benefits
and utilities
of VolvoNet
Direct benefits and
utilities for Volvo from
launching VolvoNet
Benefits and utilities
for the Volvo dealers
from launching VolvoNet
Indirect utilities for
Volvo from dealer
benefits
Benefits and utilities
for the customers
from launching VolvoNet
Indirect utilities for
Volvo from customer
benefits
Appendix – Estimation
of the number of
VolvoNet users
Should
Volvo’s Car Buying Service
Be Launched in Sweden?
A
Valuation Made With the GRT Model
The second part of a two part master’s thesis written
at [the Department of Business Studies] at 
by order of 
Copyright © 1999
Authors: Dennis Gisseldahl, Daniel Roos & Tomas Thorén.
Associate Professor: Finn Wiedersheim-Paul.
Date: 17/02/99
This page was last updated on 06/02/16
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