Bilweb.passagen.se Bilweb is a third party broker, that is, it does not represent a specific make and thereby it does not have any preference for one make before any other. It is a Swedish site and is only operating in Sweden. The service is wholly owned by Scandinavia On Line (SOL), which in turn is owned by Telia (40 percent), […]

Benefits and utilities for the customers from launching VolvoNet Consumers get more and more accustomed to using the Internet for seeking information. As the Swedish auto industry enters the Internet market it is essential to capture the consumers attention and interest. The actors on the market must therefore give the consumers good reasons and incentives in order to make the consumers […]

Usage areas of the Internet The Internet presents various advantages as an information channel, but many companies choose to use it for more than spreading information. It can also be used for several other purposes. (Jäger & Winberg) has introduced a model that presents the Internet’s usefulness as a market communications tool for the individual company. The vertical axis indicates […]